Pidilite ROFF Launches Humorous Prison-Themed Campaign Highlighting Tile Installation Solutions

INDIA, August 18, 2026: ROFF, a tile and stone fixing solutions brand from Pidilite Industries Ltd., today unveiled a quirky television campaign highlighting the importance of choosing the right tile installation system for long-lasting performance. Conceptualised by Ogilvy and created by Corcoise Films, the television commercial is set in a prison setting, where an inmate [...]