Authenticity beats vanity metrics as brands demand real business impact from creators

Can authenticity still outperform algorithms in the creator economy? Industry leaders from Monk-E, Snapchat, Pidilite and top creators discuss why genuine storytelling, creator-brand fit and measurable business outcomes matter more than viral views. The panel also explores creator authenticity, content-to-commerce, mental health, AI, and how brands are shifting focus from engagement metrics to real conversions.