OMFED to launch ice cream, packaged drinking water in Odisha market soon

OMFED is likely to expand its product portfolio with ice cream and packaged drinking water, with discussions currently underway at the board level. The new products are expected to be launched in the Odisha market after receiving approval from the OMFED board, Fisheries and Animal Resources Development Minister Gokulananda Mallik said. The Minister said OMFED has maintained quality standards in its products and follows a multi-level checking system to ensure quality. He said milk undergoes three-tier quality checks, including testing of fat content, while measures are also taken to prevent adulteration. Three-Tier Quality Checks For OMFED Products According to the Minister, adulteration is not permitted in OMFED products and strict action is taken if any such irregularity is detected. He emphasised that quality control remains a key focus of the organisation as it expands its product range. Also Read: Omfed to increase milk procurement price from Sept 11; over 3 lakh dairy farmers to benefit The proposed launch of OMFED ice cream and packaged water is part of the organisation's efforts to diversify its offerings and cater to wider consumer demand. However, the products will enter the market only after the necessary approval from the board. Milk Price Hike Aimed At Supporting Farmers Meanwhile, the Minister said the price of OMFED milk has been increased by Rs 2 to help farmers become more financially self-reliant. He said the price revision was aimed at providing better returns to dairy farmers and strengthening their economic condition. The Minister reiterated that OMFED's focus remains on maintaining product quality while supporting farmers associated with the cooperative network. "Yes, our discussions are ongoing. In the coming days, we will launch more new products. OMFED is also planning to produce items like ice cream and many other things. After discussing it with the board and getting it passed by the board, we will move forward with it," said Fisheries and Animal Resources Development Minister Gokulananda Mallik.