How Leading Brands Are Building Better Digital Gift Card Experiences

The gap between good and great gift card programs is widening. While most brands offer some form of gift card, the leaders are distinguishing themselves through more sophisticated direct digital experiences. Sometimes referred to as first-party or owned gift cards, direct digital gift cards are purchased through a merchant’s own website or app. As NAPCO [...] The post How Leading Brands Are Building Better Digital Gift Card Experiences appeared first on PaymentsJournal .