Consumer Protection Authority fines United Biscuits ₹1 lakh over McVitie’s ‘Wholewheat’ claim

United Biscuits is penalised ₹1 lakh by the CCPA for misleadingly labelling McVitie’s Marie Biscuits as ‘Wholewheat,’ despite only 19.5% whole wheat flour. The CCPA ordered immediate rebranding, halting misleading advertisements, and a compliance report within 15 days.