Business News | After Building for the World's Brands, Factori.com Now Wants Indians to Own Theirs -- and Calls It "Truecommerce"

Get latest articles and stories on Business at LatestLY. Bengaluru (Karnataka) [India], August 18: For two decades, India's e-commerce story has been told in gross merchandise value. A quieter statistic has gone largely unexamined: of the millions of Indians who sell online, very few own the customer they sell to.