Benedicct PR & Brand Building expands into UAE through DigifyMe partnership

Benedicct PR & Brand Building has entered the UAE market through an exclusive partnership with DigifyMe IT Solutions. The partnership marks the PR firm’s first international expansion since its inception. Under the arrangement, Benedicct will handle earned media, crisis communication and strategic storytelling, while DigifyMe will provide UAE market expertise and digital distribution capabilities. The two companies will work on a common communications strategy covering media relations as well as content across owned and social media channels. The partnership will also use a shared measurement framework, with a single point of accountability for clients. Benedicct has worked with startups, SMEs and corporates in India across public relations and brand communications. DigifyMe will support the firm’s entry into the UAE market through its local presence and understanding of the region’s digital media landscape. Elated about the milestone, Anjali Sehwwag, Founder & CEO, Benedicct PR & Brand Building, said, "There is a particular joy in watching something you wrote down as an ambition turn into an actual address. But I want to be clear about why we came. Dubai does not reward volume; it rewards clarity. Every brand here is competing for the same inches of editorial space against global capital, and most are still leading with product specs instead of a point of view. That gap is our opportunity. What we needed was a partner who already understood how attention moves in this market, and the moment we met the DigifyMe team, that question answered itself. New market, new opportunities, same commitment to excellence." Aaryan Kapur, Founder, DigifyMe IT Solutions, said, "Brands in the UAE are competing hard for attention, and digital visibility alone no longer settles the question of whether a brand is taken seriously. That comes from earned coverage, and it is what Benedicct does well. Bringing our digital capability together with their media practice gives clients here something more complete than either of us could offer separately. We are looking forward to building this market with them."