Anupam Mittal to join Amazon Ads Delhi summit on Oct 14 as India Global sellers prepare for US Black Friday and Cyber Monday

Anupam Mittal built People Group into a business that helped shape how Indians meet, and has since backed more than 300 startups. He is known for sharp questions and practical, no-fluff advice, often pushing founders to think bigger while staying grounded in execution. Next month, he will put those questions to Indian sellers who have built businesses beyond India, in front of a room of sellers getting ready for the busiest shopping days of the year in the United States. The People Group founder will join the Delhi edition of the Global Peak Season Ads Summit 2026 as a special guest. Amazon Ads is hosting the summit a few weeks ahead of Black Friday and Cyber Monday. The Delhi summit will be held on October 14 , a Wednesday, at The Leela Ambience Convention Hotel. It is a full-day, in-person event, running from 10 am to 5 pm. What sellers can expect in Delhi The main stage sessions will focus on advertising for the holiday season, from Black Friday and Cyber Monday through Christmas and New Year. They will cover Amazon Ads across the full funnel, including Sponsored Products, Sponsored Brands and Sponsored Display, along with Amazon DSP and Amazon Marketing Cloud. Sellers will be able to meet Amazon Ads leadership, and the day will include seller panels and roundtables with founders and CXOs who actively advertise on Amazon. Attendees will also receive a detailed checklist of Ads strategies for the season, put together with Amazon Ads experts. Live demos will cover Sponsored Products Video and Creative Agent, Amazon Ads' AI tool for building ad creatives, and sellers will get a first look at new ad products. Consultations, partner booths and AI tools At the Ads consultation booths, sellers can get a detailed review of their advertising accounts, covering how their past campaigns have performed and what can be improved before the peak season. Registered sellers can also apply for a 10-minute one-on-one Ads clinic on their own accounts with Amazon Ads experts and Service Provider Network partners. Slots are limited and will go to shortlisted registrants. Empanelled Amazon Service Provider Network partners will have booths at the venue, where sellers can get help with their campaigns and creatives. The Delhi summit will also have an AI Experience Centre, where sellers can try Amazon's AI powered tools, including Product Opportunity Explorer, Listing Enhancer and Seller Assistant, and build their own ads at the AI Creative Studio. Eligible sellers can sign up for the Ads RISE programme, which offers two months of Ads consultation at no additional cost. Participation is voluntary and subject to terms and conditions. For sellers heading to Delhi, the day brings together peak-season Ads planning, hands-on time with Amazon's AI tools and a chance to hear Anupam Mittal in conversation with sellers who have built businesses beyond India. Entry is free , but attendance is by invitation only for global sellers, with seats confirmed on a curated basis. Registration is now open , and sellers have been encouraged to sign up early as invitations are limited.