44 million views later, the musical short "IS IT JUST A GAME?" reveals new clues about the video game PAPmusic Game, coming in 2026

MILAN, Sept. 24, 2026 /PRNewswire/ -- After two campaigns that transformed the mystery of PAPgame into an internationally shared musical story, Italian artist and director LeiKiè returns with "IS IT JUST A GAME?", the third song and third video produced by Not Just Music in the journey...